CAPCOM recently announced that they are producing a new campaign with company Sanrio specifically for the latter's Hello Kitty franchise.
Sanrio's hero mascot, Hello Kitty will be dressed in Street Fighter outfits. An example of which is that Hello Kitty will be in a blue cheongsam which is the signature outfit of Street Fighter's iconic beauty Chun-Li.
The distribution of these Street Fighter-themed Hello Kitty merchandises will be released in the fall of 2012 but it was not disclosed which market will be receiving these.
In the past, Sanrio has collaborated with American rock band Kiss, visual-kei band X Japan, and virtual diva Hatsune Miku in selling cross promotion merchandise.
Source: ANN
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