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Wednesday, September 26, 2012

Saban Brands Adds Digimon Franchise

Saban Brands has confirmed through a press release last Tuesday that it has acquired the Digimon anime franchise from Toei. Toei will continue to handle its licensing and distribution while Saban will be working with MarVista Entertainment for distribution markets outside Asia. In line with this announcement, Xros Wars will be adapted as Digimon Fusion through Saban Brands. 

According to the press statement from Elie Dekel, President of Saban Brands  "We're thrilled to reconnect Saban Brands with Digimon, an entertainment franchise that embodies the strong fan base and growth potential we look for in new additions to our portfolio," Added, "We look forward to reintroducing the brand in new and exciting ways that will allow more fans to engage with Digimon." 

Digimon Fusion will debut on October 8-11 at MIPCOM, which will be held in Cannes, France. commented Fernando Szew, Founding Partner and Chief Executive Officer of MarVista Entertainment commented. "We are naturally excited to further extend our relationship with Saban Brands to represent the Digimon franchise and to present the latest iteration, Digimon Fusion, to international buyers at MIPCOM, Children worldwide have embraced the Digimon television series since its launch, providing strong ratings success for broadcasters around the globe, and we anticipate a lot of enthusiasm from current and new partners who will undoubtedly want to play a key role in the continued growth of the Digimon franchise." 

Source: Samuraicast, ANN


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